Masters of Beautiful Achievements is a great source of insights and learnings from different experiences around the globe in various disciplines such as biomimicry, blue economy, sustainability, technology, finance, sociology, entrepreneurship, education and philosophy. A large range of topics will be put into perspective to understand how they support sustainable innovation.

This Masters of Beautiful Achievements started in November 2013 as a learning program of Alexander Prinsen to understand what it takes to become really Sustainable.

Since 2015 the Masters program is now a research project to share and deepen the learning of the different subjects which are all required for the sustainable wave that are underway. Alexander is now sharing his insights of this Program with individuals, startups, school/universities and companies.



Water the molecule we barely understand and yet it has significant importance to the creation of life on our SpaceShip.

The increasing shortage of access to clean water is increasing the related costs of cleaning our water aquifers, rivers and oceans.

So there is an economic driver to purify our waters sources to sustain life. Understanding the characteristics of water will help finding solutions how to use the water molecule effectively.

soilBiobased Resources

Soil the engine of all life on the spaceship exists in water, dirt and air. Restoring the regenerative capacity of soil will solve many of our environmental, societal and economic challenges we face today.

Biobased is the source of the nutrients cycles that creates food (agriculture), packaging, fuel, pharmaceuticals, fabrics and much more. Life exists due to biodiversity and it has many innovative lessons to share.

So restoring our soil brings back the abundance of biobased biodiversity and therefore the economic drivers

mineralMineral Resources

Mineral extraction is impacting our soil, forests, environment and communities. Entropy ensures minerals are dispersed once used and recovering requires effective methods.

Nature found many solutions how to extract valuable minerals resources, as they are the building blocks to design and manufacturing everything. Together with the biobased resources life cannot work without them.

So the economic driver is to reduce our environmental footprint at the source and during its recovering, by reducing costs and generating new value streams.



Energy is combination of physics, thermodynamics and Biological chemistry.

Energy is abundant in nature and exists in every corner of our Spaceship.  Estimation are within 10 years human have abundant Energy resources at our disposable and readily be available. Nature’s Direct Current system is distributed in a Smart Grid System available to all.

So integrating abundant energy capture and storage systems in our manufacturing, build environment and transport is the economic driver to be energy effective and self-supportive.


(Re) Manufacturing

The fourth manufacturing industrial revolution is underway. Decentralised local production units at a fraction of the cost.

Circular business economics driver is closing the fabrication- and supply chains cycles. Smarter production processes are integrating nature principles and are eliminating polluting environmental costs.

So cost effective business models are integrating existing and future output streams with new input supply chain opportunities.

Business Model & Ethics

Nature business logic works with input and output feedback loops, and each output has a new input opportunity.

The systems view of life, eg Systemic design, applies Systems Dynamics and sustainable design principles to identify sustainable innovative business models.

Zero waste business models provide more business opportunities if we accept nature’s 3.8 billion years of evolutionary sustainable challenges and solutions.

So business logic requires us to use our nutrients and minerals flow cycles effectively to create innovate endless innovative sustainable business opportunities.

The MBA Academy combines the Circular concepts :

Biomimicry. Biophilic Design, Cradle to Cradle, Eco-Design, PermaCulture

Manufacturing & Business Economics:
Zero Waste & Zero Emissions, Eco-Technology,
Industrial Ecology, Systems Dynamics, Blue Economy, ZERO Waste, Value Engineering, Performance Economy, re-Manufacturing & Sustainable Manufacturing

Organisation Management:
Open Source / Peer to Peer, Regenerative Economy, Bottom Up, Decentrilised / Swarm, Big Data

Innovation strategy
Systemic Design, Frugal Innovation, Agile & Lean


Depending on the starting point several options are available;

  • Introduction on the basic to get going, with dicussion with your peers
  • Inhouse Masterclasses to connect the theory to the reality
  • For Moderation, Facilitation and Keynote to energize how to look at Nature as inspiration toolbox
  • As Adviser or Guide for indepth business scanning

INTRODUCTION – Zero Waste Consultant
Duration: 3 hours

You seek a starting point to get a quick overview of the knowledge areas  and sources required for sustainable business models, the Masterclasses are a good start. This introduction is ideal for getting inspiration and learning what is required to do it yourself.

The Masterclass will present an introduction how to create circular economy business models based on the Blue Economy methodology and principles. It will provide you with an overview of the  sustainable building blocks and how to connect them into working business models. The topics will be illustrated with inspiring innovations and pragmatic explanations on how it works.

The Masterclass is an interactive 3 hour session where Alexander will take you on an exploration to discover what already is out there.

Facilitation / Moderation / Keynote Presentation
to be negotiated, excl VAT and travel expenses

In some cases an active outward look during your brainstorm or dialog sessions can create unexpected insights and outcomes.

Beforehand we will investigate what is needed to work on your challenge at hand. You can expect from me to stimulate the “out of the box thinking” and challenging the participants to collaborate together to find new insights for the challenges at hand.

During these sessions I work intuitively with the energy from the participants to utilize the group intelligence to develop solutions. My role will be as guide and challenger to stimulate the participants finding systemic solutions that solve multiple of your problems at the same time.

I prefer to work with visual mapping tools to provide an overview of the interconnections so your teams have an overview of what can be possible.

Masterclass : to be negotiated, excl VAT and travel expenses
Duration: 1 day up to 2 days

Your organisation wants to deepen your knowledge on existing sustainable strategies based on actual business cases. Inhouse Masterclasses will address questions like:

  • How to achieve CO2 reduction?
  • How to create sustainable products?
  • How to create a more sustainable Supply Chain?
  • How to close the loops using sustainable business models ?
  • How to reduce costs and be sustainable at the same time?

The Inhouse Masterclasses are tailormade based on your challenge at hand. Alexander will provide an overview of the sustainable building blocks to explore your sustainable opportunities. Within this framework your team will be able to identify and map business opportunities.

The sessions are highly interactive to challenge your teams to explore other possibilities for your sustainable challenges. Alexander will expose your team to relevant business cases and innovation examples to broaden the prespective.

In the end of the Inhouse Masterclass you teams will have starting points for short and long term research, design and business opportunities.

Adviser and Business Model checkup
Duration: min 2 hours
Fee:  € 100,– per hour, excl VAT and travel expenses

This option is ideal for small teams when a short intensive ( 2 hours) out of the box dialog is required for your current design, engineering, business development and procurement challenges.

Or when you and your team requires on more than one occasion guidance during preparation and/or implementation and an outside view is warmly welcomed.

An intensive meeting of minimal 2 hrs with a small team to discuss your challenges and the direction of possible solutions.  Through dialog I will provide input through the knowledge sources I have accumulated of the last years.

We will discuss your challenges at hand in a dialog in which I will ask many questions and will challenge you and your team for regenerative solutions directions. I will help providing the mindset needed to find the circular blue business models so we can together identify the opportunities.


We're not around right now. But you can send us an email and we'll get back to you, asap.


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