The Masters of Beautiful Achievements blog

This Masters of Beautiful Achievements blog started in November 2013 as my learning program to understand what it takes to become really systemically sustainable. I have had the privilege to be mentored by Entrepreneurs, Innovators, Designers and Scientists how it is possible to merge (eco)Logical Thinking with (eco)Nomic Doing. Since 2015 my Masters of Beautiful Achievements blog has become my research platform where I share and deepen the learning of the different subjects which are all required for the sustainable wave that are underway.

Along the way I’m teaching part-time my insights at Van Hall Larenstein University of Applied Sciences for the minor International Business & Natural Resource Management since 2018.

If you are interested to collaborate with me and also help your organization to accelerate using systemic sustainable design thinking, please take a look at my other websites:
My personal website: AlexanderPrinsen.com

My business consulting website:

For the why see here below:
It all started around 2010 in that year Blue Economy, Circular Economy, Biomimicry, Cradle 2 Cradle and many others were globally launched. Suddenly there was a need to do better and a global awareness emerged that a sustainable future is the only way forward. It become clear to me that doing sustainable was not about being philanthropic, and various companies were leading the way.

The more I read and talked with people before 2013 the more I found out that I had a huge knowledge gab. The media and most companies were telling they were sustainable and still the environment was being polluted. Doing less bad seemed to be the statuesque, instead of doing better. I learned I had a huge knowledge gab to fully grasp what is needed and more importantly how to innovate to get there. I needed a learning program that would teach me what I needed to know, and I knew that this program did not exist.

My Masters of Beautiful Achievements was born in 2013 and I created a travel schedule to visit the people I have heard about from whom I wanted to learn directly to catch up. This MBA is about a person deciding that its time to Do It Yourself and get out there to make it happen. In the end its about doing what you dream and make it happen even when funding are limited.

Until today this has been the best decision of my life and I’m so grateful of all the support from my teachers to have given the privilege to learn from them.

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