MBA: MASTERS OF BEAUTIFUL ACHIEVEMENTS

This case explores how a new fossil fuel industrial system is able to produce environmental better forms of plastics and additives using living biomass resources. It offers a transition path for fossil fuel based industry and rise as a new phoenix from its ashes. In this case it shows who the Italian industrial giants are waking up to the new reality and taking action under the visionary leadership of a biochemical scientist. And it shows how this new industrial system can at the same time offer an alternative solution how to solve global soil degradation. It will help understanding how to systematically connect agriculture, refineries and soils in creating profitable business models.

Las Gaviotas is a leading example how to reverse climate change within a 10 year timeframe through an extensive and large scale reforestation effort based on agroforestry principles. Their approach has challenged the scientific community in and outside Colombia as most of their achievements was thought impossible. This community has been able to restore biodiversity in an inhospitable and horrendous place and turning the land into a restorative business model. Their business model shows the way forward to start implementing business models, which supports local communities (education, skills and jobs), supports the biobased economy and supports nature in its driver for growth of biodiversity.